I decided to go for a plain press release no fussy imagery just the location date and time of the exhibition. I feel this is more intriguing opposed to something which explains the event exactly, in which case there would be no need to turn up. The use of only a small amount of text also means people will be more likely to read it. The press release tells them about the event enough to intrigue without giving too much away. I also included the disclaimer which was used in the original YBA Sensation Exhibition, highlighting the use of the term 'distastful' and the irony and effect this will have by including 'distaste' on the only piece of information the public will bring with them to the event.

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